Philip Morris International’s U.S. division has launched a new national campaign—“Invested in America”—designed to showcase the company’s growing footprint in American manufacturing, job creation, and smoke-free innovation. Timed around the Fourth of July and “Made in the USA” month, the campaign marks a strategic pivot for the global tobacco company as it seeks to position itself as a driver of public health innovation and American economic growth.
The centerpiece of the campaign is PMI’s more than $800 million investment in U.S. manufacturing facilities dedicated to smoke-free products like nicotine pouches and heated tobacco devices. These investments are fueling job creation across Kentucky, North Carolina, and Virginia, with more than 2,500 Americans currently employed across its U.S. operations. The company touts these jobs as high-skilled and high-paying—contributing to what it calls a new “manufacturing renaissance.”
Read more: PMI's ‘Invested in America’ Campaign Underscores Southern Manufacturing Revival
