WASHINGTON, DC – America likes to believe it has solved the problem of smoking. It hasn’t. Results of a new national survey, released today, show that 79% of Americans say more must be done to combat smoking-related harm. Philip Morris International’s U.S. business (PMI U.S.) agrees, as detailed in The Forgotten Smoker: Modern Solutions to America’s Oldest Public Health Challenge. This white paper makes the case for policymakers, public health authorities, and medical professionals to recenter cigarette smoking as a public health priority.
The paper (and its accompanying website) offers a set of practical, evidence-based policy recommendations to help reduce smoking-related harm, counter misinformation, and expand access to regulated, FDA-authorized alternatives for legal-age adults who smoke. It describes today’s “forgotten smokers,” who are more likely to be disconnected from standard anti-smoking campaigns.
